How to find your unique brand essence

In my last blog, I introduced you to the four step process of Brand Building and we looked at getting some clarity. How did you go? Today we’re moving into the next phase, FINDING YOUR BRAND ESSENCE.

As a brand consultant, my job is to translate visions into reality… and I really love getting into the minds of customers and digging deep until we do just that. I know that building a brand is not always easy, that’s why I’m focused on giving you real, tangible advice and information based on my 25 years working with people who want to be seen and heard. If you want to get your stuff out into the world, then there’s one thing you’re gonna need (amongst many other things…) and that’s something unique to help you stand out from the crowd!

There’s a lot of elements that need to come together to make a brand work, visually and effectively. Creating your brand essence is a core element in giving your brand heart

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So you think you’re not creative…?

I’ve just spent a weekend with Deepak Chopra – and all I can say is WOW. What an incredible man. It was called Journey to Enlightenment and what a journey it was. The one thing I was really fascinated by, that is something very dear to my heart was his view on creativity.

“We are all creating every day!…”

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Cultivating Creativity

Have you ever wanted to create something in your life? At some stage we all want to create something; Maybe you’ve thought about writing a book, or building a business, or maybe you’d like to try your hand at painting or do photography, or simply create a more balanced life with more of the good stuff in it! The thing about creative thinking, is that it’s NOT reserved for ‘creative’ people. The I’m not creative doesn’t cut it here… If you want something, you have to create it – simple.

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