soulful branding

How to find your unique brand essence

In my last blog, I introduced you to the four step process of Brand Building and we looked at getting some clarity. How did you go? Today we’re moving into the next phase, FINDING YOUR BRAND ESSENCE.

As a brand consultant, my job is to translate visions into reality… and I really love getting into the minds of customers and digging deep until we do just that. I know that building a brand is not always easy, that’s why I’m focused on giving you real, tangible advice and information based on my 25 years working with people who want to be seen and heard. If you want to get your stuff out into the world, then there’s one thing you’re gonna need (amongst many other things…) and that’s something unique to help you stand out from the crowd!

There’s a lot of elements that need to come together to make a brand work, visually and effectively. Creating your brand essence is a core element in giving your brand heart

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8 reasons why you should LOVE your brand

After 25 years in design and marketing, building brands for a multitude of companies large and small, I’m realistic enough to know that not everyone, in fact not many people, want a brand they love. In fact, most people just want a brand that works, or deep down, just get the damn job done so they can get on with doing the job they love, or get on with making money… So why should you love your brand…?

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