Lost in Brandslation #2. How to create a brand

Creativity is and always has been a passion of mine. The idea of, creating something out of nothing, is fascinating to me. That’s why I enjoy brand creation. But for many, I know, the idea of developing a brand can be a bit scary and intimidating. There can be a vast divide between an idea and a business or product launch. That’s why I thought I would break it into simple, easy to digest pieces that you can see the process and have a path to follow.

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