brand strategy

Get real clarity in your business and your life

“I really need some clarity about how to communicate what I do”

As a brand consultant, this is what I frequently hear from frustrated business owners…

“How can I express my true and, also, the best version of myself online?”
“It seems like I’m competing against so many other people out there, how do I get myself seen and heard for who I really am?

If you’ve tried to build a web site, no matter how many fonts or templates you try, you can’t quite seem to nail you message, your ‘look’ your story, your difference. But you’re not about to give up because it’s way too important. It’s you in the world. It’s how people see you, your value, your place.

Creating a brand is not just a logo on the top of a page or web site…It’s a cohesive series of messages, experiences and visual cues that deliver your heart and soul, your purpose and your value. That enables you to show your true colours. That you feel confident putting out into the world.

If you’re constantly questioning your position against others in the marketplace; Your value, your place, your offering and you want to know that you are connecting with the people that need you the most and that you most enjoy working with….

You need a brand you love!!!…

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How to find your unique brand essence

In my last blog, I introduced you to the four step process of Brand Building and we looked at getting some clarity. How did you go? Today we’re moving into the next phase, FINDING YOUR BRAND ESSENCE.

As a brand consultant, my job is to translate visions into reality… and I really love getting into the minds of customers and digging deep until we do just that. I know that building a brand is not always easy, that’s why I’m focused on giving you real, tangible advice and information based on my 25 years working with people who want to be seen and heard. If you want to get your stuff out into the world, then there’s one thing you’re gonna need (amongst many other things…) and that’s something unique to help you stand out from the crowd!

There’s a lot of elements that need to come together to make a brand work, visually and effectively. Creating your brand essence is a core element in giving your brand heart

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