Purpose

What’s stopping you from moving forward with your big vision?

If you’ve ever had an idea, a plan or a ‘big vision’ you’ll know that that sometimes it can seem so far away and taking that next step seems like such a massive jump, you kinda just get stuck – Stuck on the same familiar and safe path that is too well-worn and really not fulfilling your desires, or taking your forward. I’ve been stuck – so stuck I feel like my legs were caught up in a big jar of sticky jam and my voice was coated in thick fog. I’ve spent many hours working my way through the fog and am only now slowly releasing my creativity to the world.

And now I’ve got a new and exciting path that will give you a clear step-by-step guide to propel you forward with fresh enthusiasm and confidence.

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How to find your unique brand essence

In my last blog, I introduced you to the four step process of Brand Building and we looked at getting some clarity. How did you go? Today we’re moving into the next phase, FINDING YOUR BRAND ESSENCE.

As a brand consultant, my job is to translate visions into reality… and I really love getting into the minds of customers and digging deep until we do just that. I know that building a brand is not always easy, that’s why I’m focused on giving you real, tangible advice and information based on my 25 years working with people who want to be seen and heard. If you want to get your stuff out into the world, then there’s one thing you’re gonna need (amongst many other things…) and that’s something unique to help you stand out from the crowd!

There’s a lot of elements that need to come together to make a brand work, visually and effectively. Creating your brand essence is a core element in giving your brand heart

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If you knew you couldn’t fail, what would you do?

A few weeks ago, I had lunch with a couple of friends… as you do. We love getting together to not only enjoy each other’s company, but also to help each other in our businesses. We’re all in the ‘solopreneur’ category, which means we work on our own and that means a little bit of support and encouragement doesn’t go astray.

So, the mighty question comes up… If you knew you couldn’t fail, what would you do? It’s amazing what those ten words can do to a person… I’ve heard it many times before but each time I hear it, I hear a different response from myself – and others!

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