You might be thinking… ‘Why should I love my brand?” I just want a brand that works so I can get on with my business (and make some money!)
My goal is to get you to fall in love with your brand – and enjoy the branding process! Here’s why…
I know what it’s like. Building a business is hard work and sometimes a bit frustrating, and building a brand is just another item on your list of things to do that maybe you’d rather do without. I hear you… But you do a lot of work behind the scenes to make your business successful, you spend your precious time developing amazing products and services, the last thing you want is a brand that lets you down… If you have a brand you love, that means you love to deliver it with pride and confidence knowing it reflects the very best of what you have to offer.
Maybe the best way to explain how it’s possible to love a brand and why it’s so important, is to share a little background with you about my brand.
Over the last 5 years I’ve been kind of re-inventing myself. After a fairly severe shake-up, I wanted to rethink how I work, who I work for, what I do and why. It’s been quite a journey and a couple of years ago I wrote a simple intention for myself to help get clarity on what exactly I wanted to do with my precious time:
“I want to spend my time in a productive way, that makes me money, satisfies my soul, fulfils my creativity, builds me a life I love and feel content and confident to work at every day. I want to work with like-minded inspiring and passionate people, having fun and bringing joy through creativity”.
I wanted a business that offered me balance, peace, creativity, leverage and connection.
The reason I’m sharing this with you is because I now have that – 100% truly completely, and it feels good, really good. After many a fuzzy, frustrated moments desperately seeking clarity, (yes I’ve been there too…) after changing my mind and doubting my direction, I’ve created a business with a brand that I know ticks all the boxes for me. I’ve applied lessons from reading hundreds of personal development books, learning from online experts, and of course working with business owners like yourself and crafted a program that I know delivers the best of who I am with what I have learnt. I’ve built my business and brand around sharing my knowledge and I feel clear, confident and calm to get on with delivering it.